SEARCH ENGINE OPTIMIZATION (SEO)

Search Engine Optimization (SEO) is the activity of optimizing web pages or whole sites in order to make them search engine friendly, thus getting higher positions in search results. Graptem SEO is a partnership between your company and our SEO team.

Why use SEO?

SEO is the most cost-effective method of generating sustainable traffic to your website. Unlike pay per click (PPC), where you need to pay to receive clicks and visitors to your website, SEO is completely free and lasts for the long-term. SEO is no easy task and is considered to be a long-term business strategy, however once right, it can have a lasting impact on your website traffic and business bottom-line.

Our SEO methodology

The underlying objective of SEO, is to identify key terms that your customers are searching for, and ensure your website contains, and is relevant to these keywords. Relevancy is effected by the quality of your website's content and the number and quality of links that your website receives from other websites (backlinks). Every Graptem website is built with SEO best-practices in mind. We offer professional copywriting to improve customers' website content and our SEO team are experienced in finding the best backlinks for each individual business.

Attract more visitors to your website

Potential customers find businesses (like yours) through the search engines. A targeted and effective SEO campaign ensures that your website is always visible and at the top of the search results, maximizing your website traffic, sales and customers.

We will get you found online

There are hundreds of factors that search engines use to determine a website's ranking in search engines. At Graptem, it's our mission to generate the most effective search engine results for our clients. Our team of SEO consultants and website designers have years of experience in best-practice search engine optimisation and monitor the latest search engine developments and trends. We work only with white-hat (valid) SEO techniques to build long-term search engine rankings and have helped over many businesses and well known brands reach the top of the search engines.


Optimized Content

We partner with you to customize well-optimized content and create a content strategy to promote new and existing client engagement. We take an advanced and refined approach built on personalized content that not only provides value to your patients, but also improves your search engine rankings.

Competitive Analysis & Link Building

For search engines that crawl the web, links are the streets between pages. Using sophisticated link analysis, the engines can discover how pages are related to each other and in what ways. We act as link-building coaches at Graptem, working with you to build natural, high-quality links to help your overall online presence. All of the SEO experts will also help you understand your competition by reviewing up to three local competitors to gain a better understanding of their marketing strategy: what works, what doesn't, and what you can use to your advantage.

Listing Management

Our SEO Team will help manage your presence on Google+ Local and Bing Business Portal listings, a key element to ensuring search engines consistently and accurately identify your practice by name, address, and phone number. We also work with a larger directory company to push out to 100+ local directories.


Monthly Performance Reports

The SEO team will analyze and optimize your site each month, ensuring that you are well-represented in both organic and local search engine results. You can review your website's progress with an easy-to-understand report which includes phone calls into the office, ranking data for keywords, website traffic volume analysis, referrals to your website, and more!