Search Engine Optimization (SEO) is the activity of optimizing web pages or whole sites in order to make them search engine friendly, thus getting higher positions in search results. Graptem SEO is a partnership between your company and our SEO team.
Why use SEO?
SEO is the most cost-effective method of generating sustainable traffic to your website. Unlike pay per click (PPC), where you need to pay to receive clicks and visitors to your website, SEO is completely free and lasts for the long-term. SEO is no easy task and is considered to be a long-term business strategy, however once right, it can have a lasting impact on your website traffic and business bottom-line.
Our SEO methodology
The underlying objective of SEO, is to identify key terms that your customers are searching for, and ensure your website contains, and is relevant to these keywords. Relevancy is effected by the quality of your website's content and the number and quality of links that your website receives from other websites (backlinks). Every Graptem website is built with SEO best-practices in mind. We offer professional copywriting to improve customers' website content and our SEO team are experienced in finding the best backlinks for each individual business.