SEARCH ENGINE MARKETING (SEM/PPC)

Target the prospective clients you want in your business

Forty percent of search users click on paid search results; if prospective clients don't see you at the top, there's a good chance they'll head to your competition.

Graptem Search Engine Marketing (SEM), also known as Pay-per-click (PPC) advertising, makes sure your practice is visible when prospective clients in your area search on specific words and terms by delivering customized advertising campaigns on major search engines like Google, Bing, and Yahoo! to keep you at the top of the search engine results page.

Customized Advertising Campaigns

Our SEM team will personalize your search engine advertising campaign by creating ad copy relevant to the market, determining which keywords to use (based on our feedback and review of site), refining ad copy until we have a good keyword set and quality score, and consistently monitoring ad copy for ongoing quality scores.

Targeted Key Geographic Locations

Graptem SEM spotlights key Geographic Locations for services and treatments relevant to your business and prospective clients. We recommend not targeting farther than a twelve-miles (20 kilometers) radius of your physical location, though we can target farther upon request.


Only pay for what you need

The beauty of the pay-per-click model is that you only have to pay when you actually receive clicks (visitors to your website). It doesn't cost a cent to appear at #1 in the search results – only when a potential customer clicks on your ad. For this reason, PPC is one of the most cost-effective online marketing channels for any business. We work with clients across a wide range of industries and are committed to keeping costs low, whilst delivering effective results.

ROI Measurement

Keep track of your Return on Investment (ROI).

Graptem SEM includes service, which measures the success of pay-per-click telephone responses. With a custom telephone number for each campaign, easily monitor new patient calls via an intuitive dashboard and a monthly report. Each caller indicates whether they are a new or existing patient and every call is recorded, allowing you to gauge the success of your AdWord campaign.